on March 12, 2009
The week of Carnevale provided an excellent opportunity for a group of students from the joint USI / Virginia Tech program in Marketing to visit the IRB. On Monday the 23rd of March the group, led by Professor Kent Nakamoto of the Pamplin College of Business at the Virginia Tech and member of the Insitute for Health Communications at the Usi, were given an in depth look at the IRB from the poin of view of communications and marketing. The 40 students will then be divided into work groups to develop, over the coming weeks, market research projects based on the unique situation of the IRB.
